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Consulting firm
in sales strategy
and business development
Consulting firm
in sales strategy and business development
20 years of experience in sales and tech startups
20 years of experience in sales and tech startups
Learn, test and validate your sales assumptions efficiently
Learn, test and validate your sales assumptions efficiently
Our mission: We use our experience and knowledge to serve your company. We help you to identify your main challenges and guide you in all phases of your sales operation: lead generation, prospecting, negotiation, customer management, recruitment and sales team management.
Increase your turnover is a matter of sales strategy.
We design, implement and optimise your sales operations. We help you become a sales machine. Efficiency, professionalism and results are the key factors of your success!
Increase your turnover is a matter of sales strategy.
We design, implement and optimise your sales operations. We help you become a sales machine. Efficiency, professionalism and results are the key factors of your success!
Why develop a sales strategy?
A good product or service is not enough to generate new customers. At Shawbe, we offer a unique approach to business development that integrates market definition, market segmentation, competitive analysis and marketing communications to achieve your business goals.
Our sales strategy is built around one simple goal: increase your revenue. We start by providing you with a customized marketing and business development proposal based on a data-driven analysis of your business.
In a world that's more connected than ever, you need to maintain your competitive edge. Our sales strategy and business development consulting firm provides you with a strategy and action plan to test and validate with market proof. Only the result counts and we focus on delivery.
- Win new markets
- Get more clients
- Exceed your turnover
- Accelerate your growth
1. Let’s start with a sales audit
Have an objective view
at your sales performance
Have an objective view at your sales performance
You can have excellent salespeople, skilled at selling your products or services. You also need to understand your market, your customers, and your competitors.
It is fundamental to align your value proposition with your sales targets, the complexity of the sales process, or the ease of access to decision-makers.
- Your ideal customer profile
- Your most effective sales channels
- Your right setup for prospecting
- Your KPIs and sales management tools
2. Build your annual sales plan
Support for business development
Support for business development
Our experience of more than 20 years in sales management allows us to better adapt the sales methods and techniques to be implemented according to your product, your service, your customer targets, and your market sales cycle.
There is no turnkey solution to develop sales performance. The alignment between your targets and the sales method is the key to a successful sales strategy.
We put our knowledge at your disposal to enable you to launch the right actions. We identify the sales triggers and activate them to achieve fast and effective results.
3. Structuring of the sales approach: tools, processes, people.
Implement a sales funnel
and increase your sales
Implement a sales funnel and increase your sales
- Enrich your customer data
- Prospecting via Linkedin
- Prospecting via Email
- Increase sales productivity
- Analyze sales performance
- Manage your sales forces priorities
- Create a reliable sales forecast
Increase your organic sales with efficient digital tools.
4.Execution of the plan and delivery of the KPI's
Triggering the key factors
of sales performance
Triggering the key factors of sales performance
The human element remains at the heart of the commercial relationship. It is the most efficient and fastest modern way to get new customers.
We believe that digital prospecting by email and Linkedin remains the basis of the commercial action but is nevertheless insufficient. Making an appointment requires contact. Phone calls and their conversational intelligence are the best weapons for sales representatives.
Therefore, attention to detail is paramount:
- Write a script to pass the secretary barrier
- Write, test, and improve your appointment scheduling
- Run discovery appointments
- Follow-up on prospects and clients
- Defend your sales proposals
- Present your sales pipeline
This is an iterative process that is constantly evolving.
They asked our consulting firm for advice
They asked our consulting firm for advice
Mikro Kapital: Prospecting in France to invest in microfinance for emerging market.
CarPay Diem: International prospecting of "Oil Groups" targets.
Confluence: European sales director for the asset management industry.
Digiteal: Business development of the PEPPOL solution in Luxembourg.
Its4u: Definition of the sales strategy for the European markets.
Databourg Systems:Negotiation of a strategic partnership for distribution in Asia.
Gamma AR: Review of the sales funnel and recruitment of salespeople in Europe.
Augment Digital Services:Strategic support for customer acquisition.
Mikro Kapital: Prospecting in France to invest in microfinance for emerging market.
CarPay Diem: International prospecting of "Oil Groups" targets.
Confluence: European sales director for the asset management industry.
Digiteal: Business development of the PEPPOL solution in Luxembourg.
Its4u: Definition of the sales strategy for the European markets.
Databourg Systems: Negotiation of a strategic partnership for distribution in Asia.
Gamma AR: Review of the sales funnel and recruitment of salespeople in Europe.
Augment Digital Services: Strategic support for customer acquisition.
Our Founder
Our Founder
Mike Sebban is the founder of the sales strategy and business development consulting firm. After studying finance, he started his career in banking and then joined a UK fintech in charge of its business development in Europe. Since 2018, Mike has co-founded several tech startups and held the position of Managing Partner in a commercial outsourcing company. Based on his experiences, he decided in September 2022 to focus on what he does best: building sales machines.
Convince
Unite
Deliver
You buy knowledge and business know-how.
Our experts are here to help you grow your business by sharing our experience in selling in complex environments. We offer customized training to strengthen your sales capacity, effectively build your sales network and increase your revenues.
We complement your internal team either by supervising the function of the sales director (Go to Market strategy, management, sales action plan) or by acting as a business developer (prospecting and active sales).
Here is a list of what we can help you achieve:
Prospection and BtoB sales
- Setting up an "ice-breaker" meeting
- Identify new projects
- Follow up with your former clients
- Carry out qualification meetings
- Convert your marketing leads into customers
- Sales negotiation and closing
- Web scraping and Growth hacking
- Cold emailing and Linkedin campaign
What can our consulting firm do for you?
What can our consulting firm do for you?
- Find your sales method
- Generate more leads
- Close more deals
- Optimize your CRM
- Improve your skills
Shawbe is a consulting firm expert in sales strategy and business development. To stimulate your company's growth and increase your sales, we create or challenge your sales strategy, develop your sales pipeline, and train salespeople with innovative and modern sales techniques.